Smartphones and tablets are full of entertainment options for out-of-home gamers. While many play just to kill time, the others take it up as a hobby. Some even find new friends and communicate in multiplayer games.
You probably know such hits as Angry Birds, Clash of Clans, Fruit Ninja, Plants vs. Zombies, Subway Surfers. They’ve encouraged a number of startups to dive into the industry and come up with a mobile app or game. As simple as it may seem, such a project requires profound technology knowledge, creative thinking, and technical workflow skills. But are these lo-fi, compared to desktop and console, games can turn into a profitable business?
The Gaming Spotlight 2022 report from Data.ai and IDC revealed that mobile games make 61% of the global gaming market, which is set to hit $222 billion by late 2022. From this, consumer spending on mobile games will generate $135 billion in revenue.
Meanwhile, in autumn 2022, a total of 41 great titles can boast over $1 billion in revenue. However, not every game dev creates a masterpiece. It’s not enough to copy some AAA-level title for success. Before turning an idea into a startup, one needs to study the major competitors in their target genre. Here are the top 10 billion-revenue games:
|Rank||Title||All-time revenue, $||Genre||Developer|
|1||Honor of Kings||14,667,500,000||MOBA||TiMi Studio Group|
|3||PUBG Mobile||9,000,000,000||Battle royale||LightSpeed & Quantum Studio|
|4||Puzzle & Dragons||8,578,340,000||Puzzle+RPG||GungHo Online Entertainment|
|5||Clash of Clans||8,000,000,000||Strategy||Supercell|
|7||Candy Crush Saga||7,456,000,000||Puzzle||King|
|9||Fantasy Westward Journey||4,700,000,000||MMORPG||NetEase|
|10||Garena Free Fire||4,330,000,000||Battle royale||Garena|
Want to know how mobile games are developed, where to start, and what steps are required? All this comes down to 7 stages:
Your idea is a cornerstone of your future success. Remember that seasoned game devs have already brought into life thousands of ideas. This means you need to either emerge with something really new or design a good old thing in a new way. No matter which method you choose, target a wider audience and think of people who will play your game.
Before you start creating a mobile game, decide what it will look like and who your target player is. Pick a genre. Will it be an arcade, a simulator, an action, a strategy, or an RPG? Think of the age group. Are you focusing on young people or mid-aged gamers? Answer these questions, then move on.
Alongside dozens of genres, there are 3 main categories:
On the Apple App Store and Google Play, many of the most popular titles are mid-core and hardcore. Among the well-selling ones, almost all are mid-core games. But among the free ones, the most popular are mainly hyper-casual games.
A user is engaged in a game if it’s easy-to-play and has evolving difficulty. Intuitiveness and an addiction effect are two factors that will help you retain a good number of players.
People often lose interest in games that last too long. To fuel it up, offer short levels with plenty of unlockable content, various bonuses, and secret items — all to maintain engagement.
When developing a mobile game, you need to pick a target platform, i.e. an operating system. Developers usually focus on Android first, since this OS holds 71% of the market. Less often, they prioritise iOS. Cross-platform development could be a great compromise, but a hybrid product always entails a larger expense.
So, the deciding factor here is what your target market is. You’d better concentrate your resources on the OS that paying gamers will use. If extra costs are not a big deal for you, conquer both systems at a time.
Creating a design for a mobile game is way trickier than for an app. Perfection is made up of small things, so you have to deal with hundreds of subtle aspects and fine points.
A classy design is sure to be remembered by sophisticated gamers. It can even become an advantage that will help you stand out from the crowd.
Only 3.1% of the 3.5 million apps on Google Play are paid. This share is so tiny because nowadays, the freemium model dominates the market. This monetisation model implies that a user can get an app for free but still has to pay to access some content in it.
However, there are other ways of monetisation alongside freemium:
The last step is developing a game directly in-house or outsourcing a mobile game dev company. You’ll need a team of experienced and skilful programmers who will turn your idea into a profitable business. Creating cool gaming projects requires a professional approach.
Polygant has been developing mobile games and apps for 10 years. We’re to embark on a project of any complexity and put into practice all your ideas, plots, and characters. Write to us to discuss your future masterpiece.
In the gaming industry, developers employ a plethora of integrated development environments (IDEs), game engines, toolkits, programs, and frameworks. Among them, there are 4 most common tools:
Unity is a cross-platform game engine that was released by Unity Technologies in 2005. Supporting 25 platforms, it’s widely used in the gaming industry. It has a proprietary IDE and a modular component system. Developers employing this engine use C# to write scripts in the Unity editor, as well as KALI plugins.
Benefits of developing mobile games on Unity:
Unreal Engine is an engine that was released by Epic Games in 1996. Originally, it was designed for creation of first-person shooters, with Unreal (1998) being a pioneer. Later versions were used for a variety of genres and platforms. To facilitate porting, it utilises a modular system of dependent components. Developers employing this engine use C++ and the Blueprints system for visual scripts.
Benefits of developing mobile games on Unreal Engine:
This is a mobile game development toolkit that has been developed by The Game Creator since 2014. It comprises 3 versions:
Benefits of AppGameKit:
This is a free, open-source framework that was released by nonprofit organisation MonoGame Team in 2009. It’s used to create mobile games in C#. MonoGame finished the API XNA 4.0, which Microsoft earlier abandoned.
Benefits of MonoGame:
Progress has given the gaming industry new technologies, such as augmented and virtual reality. New horizons unfold for developers. Today, everyone is pursuing an idea of creating a mobile game full of trendy features. Only for some reason, many developers have the following common mistakes in their projects:
Polygant is a team that you need. We’re ready to work on your project from the very beginning, from writing the terms of reference, or improve your semi-finished game.
Polygant programmers are skilled and experienced in developing products for various operating systems. Having studied the requisites and specs, we dive into an agile cycle and strive to release the mobile game on time. We can handle any components and game types including:
Creating a game is the most labour- and time-intensive process. You can’t go with a couple of low-cost freelancers here, such as a game designer and a full-stack developer alone. You need a full-value team of professionals including:
Mobile game development stages always include the following:
Based on these figures, the cost of developing a mobile game starts at $100,000. This is the cost of an MVP. Further expense will depend on the complicating factor. Please note that developers have to support your game after the release: fix possible bugs, improve the existing features and introduce new ones, create new content (levels, characters, items). This additional service is billed separately.
Employing unconventional thinking and creativity, Polygant creates exciting games. We use this approach at all stages to enhance our main skill, developing mobile games. Send a request, and we’ll start working on your project right after a discussion.