Fintech marketing is a separate area of marketing that includes all the tools and techniques that a fintech company can use to communicate its brand, build its community, customer loyalty and business development. In part, it is based on the same principles as traditional marketing in other areas.
With its help, the same goals are achieved as with the help of traditional marketing – the trust of customers, the credibility and reliability of the company.
Those who do not apply fintech marketing may lose all the fruits of their overwork. It will be much more difficult for these companies to return to the same level. And if, in addition, they ruin their reputation and lose some of their customers, they will no longer be able to fix the faltering business.