Today, simply being a “reliable” bank is no longer enough—customers expect digital convenience, instant service, a personalized approach, and seamless communication. All of this is only possible through the comprehensive implementation of artificial intelligence.
AI in financial services and banking – what is it?
The implementation of AI in financial services and banking is a comprehensive modernization of all aspects of the financial sector using advanced digital technologies. This encompasses not only traditional banks but also insurance companies, microfinance organizations, investment platforms, payment services, and fintech startups.
In practice, this means a transition from paper-based document management and legacy IT systems to a flexible, scalable digital infrastructure based on automation, analytics, artificial intelligence, and cloud solutions.
This affects:
- Front office: digital channels, mobile banking, biometrics, chatbots;
- Middle office: analytics, personalization, product recommendations;
- Back office: document automation, AI-based checks, scoring, AML systems;
- Management model: a shift to data-driven thinking, Agile, DevOps, and the adoption of a digital culture.
In banks, this process affects customer service, lending, scoring, AML systems, internal processes, and strategies.
In investment companies, this includes algorithmic trading, client accounts, dashboards, and portfolio analytics.
In insurance, this includes electronic policies, chatbots, automated claims processing, telemedicine, and digital training.
The implementation of AI helps financial market participants not only modernize their processes but also create new business models, adapt to customer expectations, compete with competitors, and comply with increasingly complex regulatory requirements.
This is the foundation for sustainable growth and technological leadership in the industry.
Why AI Implementation Is Essential for Banks and Financial Services
Banks, insurance companies, investment platforms, and other financial market participants that continue to operate using outdated models face growing challenges: customer churn, high operating costs, slow processes, and an inability to respond to market changes. The implementation of artificial intelligence is becoming key to survival and growth in the digital economy.
Modern digital technologies allow us to:
- significantly reduce the cost of serving a single customer by automating repetitive operations;
- accelerate the launch of new products and services—from mobile insurance to investment portals;
- use data as a strategic asset, building predictive analytics, refining risk models, and increasing margins;
- improve the customer experience at all stages of interaction—from application processing to support and personalized offers;
- promptly comply with regulatory requirements: the Central Bank, the Federal Tax Service, and international standards (AML, KYC, FATF);
- increase security and resilience to cyber threats, which is critical in the digital environment.
For example, while a traditional bank or insurance company might process a loan application or policy in a few days, a digital competitor can do it in minutes—with a single click through a mobile app. Customers choose a faster, simpler, and more transparent service. Therefore, the winners are those financial institutions that aren’t afraid of technological change, but rather embrace it as a growth driver.
AI in action
Artificial intelligence has become a key element of development in the financial sector. It is used across everything from intelligent scoring and fraud prevention systems to hyper-personalized customer service.
Modern chatbots based on GPT models are replacing call centers, processing thousands of requests in real time and significantly increasing customer satisfaction. Generative AI helps create text and visual communication templates, automate marketing processes, and generate user interaction scenarios.
Machine learning and big data analytics enable banks and financial institutions to predict customer churn, tailor investment products to individual needs, identify suspicious transactions, and reduce operational risks.
The use of voice assistants, biometric identification, and predictive analytics makes digital interactions with clients more convenient, secure, and intelligently enriched.
The integration of AI is not only a way to optimize processes but also an opportunity to rethink business models, improve service levels, and build a scalable digital ecosystem.
Benefits of Implementing AI in Business
Advantage |
Description |
Process automation |
Reduces errors, eliminates human error, cuts costs, and relieves staff stress. |
Scoring and AI analytics |
They improve the accuracy of creditworthiness assessments, enable forecasting of customer behavior, and risk management. |
Cloud technologies |
Provides flexible scaling, reduces infrastructure costs, and accelerates the implementation of new solutions. |
Personalization with Big Data |
Helps tailor offers to specific customers, increasing sales and satisfaction levels. |
Faster time-to-market |
Using agile approaches and digital platforms, products are launched in weeks instead of months, giving them a competitive advantage. |
Implementing AI in your Business
The potential to expand services, reduce costs, and improve customer experience through automation no longer seems like science fiction, as companies now have access to artificial intelligence and machine learning. However, the fintech industry needs to work closely with developers, designers, engineers, and technicians. Only they can implement your new concept of a financial product so that you can effectively monetise it.
In the face of tough competition in the financial sector, modern AI-based software will help increase the competitiveness of your business and attract new customers.
If you want to gain a foothold in the financial services market using AI, then Polygant is ready to develop the necessary solutions for you. To find out the cost of work and development time frames, as well as to receive detailed information about the services, fill out the short form, and we will immediately contact you.