Is it possible to build a good house without a project and plans? Can you estimate its construction cost without a budget? Of course not, you’d say. Indeed, unless we’re talking about a simple summer cabin, no one would even consider building a house without a proper planning stage.
At the same time, many clients often overlook such a crucial step as planning their marketing activities. As a result, they experience low marketing efficiency, wasted money, and lost time.
Below, we’ll share how we create outstanding and effective marketing campaigns that meet our clients’ expectations.
Every project at POLYGANT begins with the development of a comprehensive marketing strategy. This phase costs $5,000 and requires approximately 70 working hours from our team. It is a mandatory step.
As a result of this process, we create a document outlining core approaches, tools, a timeline for implementation, and budget allocation.
Analytics First
Analytics and funnel building are the foundation of effective promotion. Without these, it is impossible to manage marketing in a structured way, making it the very first step in our process.
For web analytics, we recommend using Google Analytics ( https://analytics.google.com/ ), which works well for international projects.
Data-Driven Iterative Approach
Once analytics are in place, we begin driving initial traffic through the funnel and analyzing conversion rates. Unfortunately, no one can predict in advance how a particular tool will perform in every specific case.
It is common for one tool to deliver outstanding results in one project while performing only moderately well in another, even if they seem similar. Factors like seasonality and market conditions play a significant role.
Our process involves systematically testing various tools, measuring their effectiveness, and making data-driven decisions:
Ineffective tools are discarded.
High-performing tools are scaled up.
This is what we call a data-driven iterative approach.
Key Points
We work with marketing budgets starting from $15,000 per month. Smaller budgets, unfortunately, are not of interest.
We avoid “urgent” last-minute projects—quality work takes time.
We always require full or partial (at least 50%) prepayment.
We do not participate in tenders or government procurements.
Structure of a Marketing Strategy
Every marketing strategy has its unique structure, but in general, it includes the following key sections:
Project Overview
Analytics, Funnel & LTV
Target Audience, Key Messages & USP
Marketing Tools & Promotion Strategy
Calendar Plan & Budget Allocation
Project Overview
A clear and simple explanation of the product or service being promoted—what it is, its purpose, and how it works. This typically includes:
Geography (Geo-Targeting)
Current Target Audience (AS IS)
Marketing Objectives
Analysis of Existing Marketing Activities
Analytics, Funnel & LTV
A detailed description of the analytics approach, including funnel structure, key event tracking, and traffic attribution methods.
Target Audience, Key Messages & USP
Development of general USPs (Unique Selling Propositions) and segmentation of the target audience with customized key messages for each segment.
Marketing Tools & Promotion Strategy
A breakdown of promotional methods and tools to be used, including:
Leaderboard competitions & contests on the website
Social media & SMM strategy
SEO (Search Engine Optimization)
SERM (Search Engine Reputation Management)
KOL placements (influencers & reviewers)
Advertising in Telegram channels
Affiliate marketing
Banner (Media) advertising
Calendar Plan & Budget Allocation
A detailed month-by-month budget breakdown, outlining the timeline and workflow for marketing activities.
On average, a marketing strategy document spans 15-20 A4 pages.
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