Need influencer marketing for your financial or crypto company? We offer comprehensive, turnkey influencer marketing services for fintech projects to attract targeted traffic. We expand brand reach by attracting loyal users through influencers with millions of followers. Popular bloggers from YouTube, Instagram, and Telegram channels—we’ll find the perfect influencer for you.
We help clients achieve their goals thanks to our team of marketing experts’ 10 years of experience and a variety of effective strategies adaptable to any fintech business.
We've been helping businesses achieve their goals for over 10 years. We create profitable services.
Technical literacy
We thoroughly analyze and develop requirements before starting work.
Deadlines
We develop MVPs in the shortest possible time, with the ability to scale.
Quality and safety
We take into account current security patterns that help create secure and reliable services.
50+
We helped projects with marketing
200+
satisfied clients who contacted our company
10+
projects we helped this year
30+
qualified specialists in the team
What's included in the cost of influencer marketing services for a financial and crypto company?
We provide turnkey influencer marketing services for fintech projects, from blogger recruitment to campaign launch and results analysis.
Project analysis and goal setting
Search and selection of influencers
Coordination and launch of campaigns
Scripts and creatives
Monitoring publications
Reporting and analytics
Anti-crisis support (working with negativity)
How we work
1. Submit a request
Fill out the feedback form or write to us on Telegram.
2. Tell us about the project
Briefly describe the idea, goals and objectives you want to solve.
3. Let's discuss the details
We'll schedule a call to discuss your project in more detail and see how we can help.
4. Signing the contract
If we are a good fit, we sign a contract and move on to the next step.
5. Discovery phase
At this stage, we collect requirements and create a set of design documentation describing the future stage of work.
6. Delivery phase
We launch marketing efforts. The process is typically divided into several stages, each with clear completion indicators.
Feel Free to Contact Us
Table of Contents
About Influencer Marketing for Fintech and Crypto
Influencer marketing has emerged as one of the most effective ways for fintech and crypto brands to expand their reach on social media, attract new audiences, and communicate the purpose and value of their products. According to the 2024 Influencer Marketing Report, nearly 86% of consumers make a purchase inspired by an influencer at least once a year.
Gone are the days when influencer marketing was reserved solely for celebrities and early bloggers. Today, influencers — online personalities with dedicated audiences across platforms like YouTube, Instagram, and Twitter — have spent months building loyal followings. Their power lies in cultivating authentic connections and influencing niche communities, which can directly boost brand engagement and drive measurable revenue.
For fintech and crypto companies, influencer marketing is no longer optional. It has become an integral part of modern promotion strategies, bridging conventional and next-gen marketing tools. Partnering with the right influencers allows brands to tell their story, explain their product’s benefits, and build trust with audiences that are often skeptical of financial services.
This guide will provide actionable insights for building an effective influencer marketing strategy, outline common pitfalls to avoid, and show how to identify the right influencers to amplify your brand’s message in today’s fast-paced digital landscape.
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What Influencer Marketing Is
Advertisers used to partner with offline celebrities. But in the digital world, content creators with specific audiences can deliver higher value to brands than advertising from any global celebrity of yesteryear. Even small social media profiles have thousands of active followers, let alone those with millions of devotees.
One of the earliest cases of such marketing was a campaign for horror film ‘As Above, So Below’ with YouTube blogger PewDiePie. Together with the creators of the film about French catacombs, he made a series of videos in which he took challenges in terrifying places. That was perfect content for 27 million followers (as of 2014; there are already 110 million followers today). And the blogger saw twice as many views as the film trailer. The campaign was a complete win-win, for PewDiePie and for the film.
This shining example helps us define influence marketing as a way to advertise a product or a brand with the help of respected bloggers or opinion leaders famous on YouTube, Facebook, Instagram, Twitter, Telegram, and other media.
Influencer marketing implies that you cooperate with high-impact bloggers. Why them? Just because they serve broad—and loyal—audiences and thus can affect opinions. This is why companies pay them for promoting products or services.
What You Should Know About Influencer Marketing
Year / Period
Metric / Event
Value / Statistic
Notes / Context
2022
Influencer marketing spend
$16.4 billion
Reflects global spending across all industries
2022
ROI (Revenue per $1 spent)
$5.20
Shows high efficiency of influencer marketing campaigns
2021
US marketers actively using influencer marketing
75%
Indicates widespread adoption in the US market
2021
Investment in influencer marketing platforms
$800 million
Funding for platforms supporting influencer campaigns
October 2021
Sales by Chinese streamers Li Jiaqi & Wei Ya in one day
$3 billion
3x Amazon’s average daily sales; highlights influencer power in e-commerce
Varies by niche and platform; higher than traditional ads
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Most effective content types
Short-form videos, product tutorials, live streams
Especially relevant for fintech and crypto brands
Who Influencers Are
An influencer is someone with authority, credibility, and popularity in a specific niche. Often called opinion leaders, influencers have built loyal audiences on social media who value their insights, advice, and content. Their power lies not just in numbers, but in the trust and engagement they inspire within their communities.
Influencers come in all shapes and sizes. A popular Instagram photographer, a cyber security expert on Twitter, or a respected fintech executive on LinkedIn — all can influence their followers’ decisions. Some have hundreds of thousands or even millions of followers, while others might only reach a few thousand. Regardless of size, both can be highly effective because they are recognized as experts in their fields, answer questions, provide guidance, and share valuable content.
Partnering with an influencer with millions of followers might seem ideal, but bigger audiences don’t always guarantee the best results. Some influencers have broad reach across many demographics, while others cultivate smaller, highly targeted and engaged communities. Understanding the differences — in reach, engagement, cost, and relevance — is crucial for choosing the right influencer to amplify your brand’s message effectively.
Types of Influencers
Influencers can be categorized in several ways — by audience size, niche, type of activity, and the social media platform where they are most active. Understanding these categories helps brands select the right partners for their marketing campaigns.
By Audience Size
Mega or Celebrity Influencers – over 1 million followers These influencers often include actors, musicians, athletes, or other public figures. Their celebrity status allows them to captivate a broad and diverse audience, making them ideal for large-scale brand awareness campaigns. However, partnering with them can be very expensive, and engagement rates may be lower compared to smaller, niche influencers. Brands that benefit: large enterprises, luxury brands, global campaigns.
Macro-Influencers – 50,000 to 1,000,000 followers Established personalities within their niche, macro-influencers have built their reputation through consistent content creation and engagement. Their audience is more targeted than celebrities, offering a balance between reach and relevance. Brands that benefit: startups seeking credibility, nonprofit campaigns, hotels and airlines targeting specific but sizable audiences.
Micro-Influencers – 10,000 to 50,000 followers Highly engaged niche influencers with strong connections to their audiences. Micro-influencers are appreciated for their creative content, relatable recommendations, and authentic interactions. They are more affordable than larger influencers. Brands that benefit: small to medium businesses, niche product campaigns, targeted promotions.
Nano-Influencers – fewer than 10,000 followers Nano-influencers maintain close-knit, highly engaged communities. While their reach is smaller, they provide personalized, authentic content and deep connections with followers. Brands that benefit: local businesses, artisan or specialty products, cost-conscious campaigns.
By Niche or Activity
Niche / Activity
Description
Typical Products / Services Promoted
Bloggers & Content Creators
Develop blogs, social profiles, or artistic content
General content, creative projects, brand collaborations
Fashion & Beauty Bloggers
Create fashion, beauty, and lifestyle content
Apparel, accessories, cosmetics, fragrances
Travel Bloggers
Share travel experiences, tips, and cultural insights
Hotels, travel agencies, airlines, travel gear
Lifestyle Bloggers
Showcase daily life, productivity, wellness, and hobbies
Food, tech gadgets, cosmetics, lifestyle products
Food Bloggers
Share recipes, restaurant reviews, and tasting sessions
Restaurants, food products, cooking tools
Fitness Bloggers
Focus on healthy lifestyle, sports, and exercising
Influencer marketing has become a highly effective strategy for brands, offering opportunities to expand reach, engage target audiences, and drive measurable results. The numbers speak for themselves: according to the 2024 Influencer Marketing Report, nearly half of consumers (49%) make purchases at least once a month influenced by social media creators. Statista predicts the influencer marketing industry will hit a record $33 billion in 2025, highlighting its growing importance.
Here’s why incorporating influencers into your marketing strategy can deliver significant benefits:
Boost Brand Awareness
Collaborating with influencers introduces your brand to new audiences that may not have encountered it otherwise. Their endorsements lend credibility and reinforce trust, helping your brand stand out in a crowded market. Followers tend to pay attention to recommendations from voices they already respect, which enhances recognition and strengthens your brand’s reputation.
Targeted Reach to the Right Audience
Influencers allow brands to reach highly specific audiences. By choosing influencers whose followers align closely with your ideal customer profile, your message reaches those most likely to engage with your product or service. This precision ensures marketing efforts are not wasted on irrelevant audiences and increases overall campaign efficiency.
Drive Higher Conversions
Social proof is a powerful motivator. Consumers are more likely to take action — whether making a purchase, signing up for a service, or participating in promotions — when they see recommendations from trusted influencers. Interactive campaigns such as giveaways, challenges, live streams, and exclusive discount codes further encourage engagement and make it simple to track conversions directly attributed to influencer activity.
Foster Trust and Authenticity
Influencers build genuine relationships with their followers by sharing personal experiences and opinions that resonate. Transparency about partnerships and only promoting products they truly believe in adds credibility. Unlike traditional advertisements, their content often feels spontaneous and authentic, creating a personal connection with the audience. Engaging with comments and feedback strengthens this bond even further, cultivating loyalty and increasing the likelihood of repeat purchases.
By leveraging these advantages, brands can not only reach more people but also build meaningful connections, increase engagement, and achieve measurable business outcomes. Influencer marketing is more than promotion — it’s a way to create trust, credibility, and lasting relationships with your audience.
How To Choose an Influencer to Cooperate With
When you decide to partner with an opinion leader or influencer, you might recall such celebrities as Paris Hilton, Dwayne Johnson, even Lil Pump. But while these people are considered one of the most powerful influencers, not all opinion leaders enjoy such great fame.
In fact, you don’t always need an extra-famous person for your campaign. An influencer with around 15,000 followers, who is respected and famous in their vertical, can bring a better result than a large blogger with millions of irrelevant subscribers.
For example, you decide between an entertainment blogger with a million followers and an influencer with a smaller audience (a few thousand followers) and content devoted to financial services and crypto projects. Who will you choose?
At first glance, it seems that a larger blogger is much more appealing considering their reach. But the actual benefit of advertising on their profile is questionable. If you take a deeper look at their audience, you will find out that most of their followers are teenagers, while the others aren’t interested in any ads whatsoever. Almost all of them subscribed to this blogger for entertainment. Don’t expect any good reception from them when your partner introduces your fintech brand.
On the other hand is an influencer who only serves 10 to 20 thousand followers. And cooperating with them can be a way more productive affair. Their audience is focused on fintech and thus more eager to learn about your brand.
You need to do some research before you find the best option for promoting your product or your brand:
Analyse dozens or even hundreds of influencers.
Study their audience.
Review their content.
Define the topic.
Compare promotion rates.
If you don’t have a seasoned influencer relations specialist, you can come to Polygant. Contact us on Telegram or use the feedback form to learn how our influencer relations manager can help your company.
How to Streamline Cooperation With Influencers
A powerful influencer marketing consists of 5 stages.
Define Your Goals
The main purpose of influencer marketing is attracting new target customers. And the opinion leader you partner with is also interested in cooperation, since such a campaign can expand their reach.
Remember that your mission is just to attract prospects. They don’t have to buy from you or do anything on your website. This is the third goal of your campaign; the second one is boosting brand and product awareness.
Learn Who You Will Influence
For starters, identify your audience. Then make a list of potential opinion leaders. This way you will make sure you understand who you are going to partner with. You might either address a large part of your existing audience or reach a whole new market.
Trust is king when you decide on your future partner. It’s critical that your audience has confidence in what your influencers say. Without it, any results will be sketchy — and you won’t see any significant benefit.
How do you know whether people trust a potential opinion leader? Take note of views, likes, shares, and comments. You will see segments of followers you are going to reach. What reflects the true loyalty is a high engagement level, rather than an inflated follower count that can be achieved with fakes and bots.
Do Some Research
Check what potential influencers publish. How often do they advertise brands or products? If their followers are tired of their sponsored posts, engagement won’t remain healthy for too long. It’s better to go with those sharing much free content to maintain followers’ enthusiasm and interest.
When you start cooperating with an influencer, always take into account the frequency of your posts and their posts. If you ask them to output a bunch of posts in a row, a smart influencer may not accept your offer, even if you pay high. They care more about the loyalty of their followers.
Sought-after opinion leaders usually have an inbox full of various offers. This is why they can reject many of them. When you approach an influencer, show them you have studied what they are doing. And make sure you do know what their profiles are about and who their followers are.
Establish Direct Communication
It may take you a while to compose a good proposal. But this way you will demonstrate that you are serious about your potential partnership. This will boost your chances of clinching a deal.
Provide as much information about your brand and product as you can. Tell what you are going to achieve with your campaign. Explain to the influencer how you can benefit them besides the reward.
Measure Your Performance
When you launch your campaign with an influencer, you may want to focus on likes and comments as target indicators. If a famous opinion leader has too many followers, you may be astonished by loads of likes landing on your post or video.
Don’t be fooled. This is not a result you need. You should monitor and analyse the following important indicators:
Visits to your website
New users
Users who stayed with you after a few days
Users who showed activity on your website.
Look for an Influencer Yourself or go to a Company?
So you now know what to remember when looking for a relevant influencer who will present you to their audience in the best light to boost your brand awareness and attract new customers. Now you may ask: how do I find an influencer that will be my best partner in promoting my products on the web?
Partnering with an irrelevant opinion leader may result in budget wasting. But if you make the right choice but you approach your potential partner for the first time, they will only offer you a basic rate, because you will be a new customer amongst thousands of existing ones. But if you come to them through an influencer marketing agency, you are likely to get better rates because of agency’s status as a long-standing client.
This is why we recommend that you approach a company who has cooperated with influencers for years and will choose the perfect opinion leaders for you. Here are the benefits of such a way:
Saving time and money
Acquiring new customers
Boosting brand awareness and enhancing company reputation
Sales growth.
Polygant has been in the influencer marketing industry for over 13 years. We have a number of successful cases and 100+ satisfied clients. Call or write to us, and we will tell you how we will promote your brand through partnerships with opinion leaders.
This is a way to promote your product or brand with the help of influential bloggers and opinion leaders on social networks such as YouTube, Facebook, Instagram, Twitter, and Telegram.
Who are influencers?
These are individuals who have authority and popularity in a certain niche.
How to improve your work with influencers?
Define your goals; know who you will influence; do your research; establish direct contact.