UrbanEdge Developments

UrbanEdge Developments, one of the fastest-growing real estate developers, partnered with Polygant to drive a full-scale digital transformation of its sales operations.

The leadership team recognized that staying competitive in a rapidly evolving market required moving from fragmented tools to a unified digital ecosystem, enabling transparency, speed, and data-driven decision-making across every stage of the customer journey.

Initial Challenges

Before the transformation, UrbanEdge faced several critical inefficiencies:

• Lack of a single data source. Customer data was stored in multiple systems and spreadsheets, leading to information loss and inconsistent reporting.

• Lengthy sales cycles. Document approvals and contract signings could take up to a week.

• Limited analytics. The management lacked tools to forecast demand or measure marketing performance.

• Scalability issues. As the company expanded, operational complexity increased exponentially.

These challenges resulted in lower conversion rates, longer decision-making cycles, and missed revenue opportunities.

Project Objective

The primary goal was to increase sales efficiency and transparency by consolidating all sales and marketing tools into a single, intelligent platform.
UrbanEdge also aimed to leverage AI-driven analytics to forecast customer demand, automate workflows, and streamline document management.

Phase 1. Strategic Audit and Roadmap Design

Polygant began with a comprehensive business audit of existing IT architecture and sales processes.
Through in-depth interviews and process mapping, we identified more than 20 bottlenecks across marketing, sales, and operations.

Based on these insights, we developed a digital transformation roadmap, including:

• CRM redesign and integration;

• Document workflow automation;

• AI-powered analytics and forecasting;

• Real-time BI dashboards for management.

The project was structured as a six-month phased rollout, allowing flexibility and scalability for future growth.

Phase 2. Building the Unified CRM Ecosystem

At the core of the transformation was a modular CRM platform customized for the real estate business.
It integrated all lead sources — the corporate website, advertising channels, call center, and offline offices — into one centralized hub.

Key CRM features included:

• Automatic lead routing based on workload and priority;

• Unified communication tracking (calls, emails, meetings);

• Real-time visibility into the sales funnel with KPI monitoring;

• Integration with IP telephony, WhatsApp, and Telegram for omnichannel communication.

Now, every customer interaction is logged and traceable, ensuring consistent processes and full transparency.

Phase 3. Automating the Document Workflow

Previously, contracts and approvals required manual coordination between departments.
Polygant implemented an automated document management module that generates contracts directly from CRM data and supports digital signatures (via DocuSign / SignNow).

The result:

• Contract approval time reduced from 3–5 days to just 3 hours;

• Human errors in document processing virtually eliminated;

• Full compliance with internal and legal standards.

Phase 4. AI-Powered Predictive Analytics

To bring intelligence into the sales process, Polygant integrated machine learning models that analyze deal history, client behavior, and marketing activity.

The AI engine predicts:

• Purchase likelihood for each lead;

• Demand trends for specific properties;

• The most effective marketing channels.

This enabled UrbanEdge to prioritize leads more effectively, allocate resources efficiently, and improve sales forecasts by 28%.
Marketing ROI also increased by 15% within the first quarter after launch.

Phase 5. Real-Time BI Dashboards

We developed interactive business intelligence dashboards providing real-time insights into:

• Sales performance and conversion rates;

• Individual and team productivity;

• Demand forecasts across developments;

• ROI by marketing source.

Executives now make data-driven decisions, with instant access to key metrics in a visual, dynamic interface.

Phase 6. Training and Change Management

To ensure adoption, Polygant conducted a series of hands-on training sessions and workshops for sales and management teams. This approach helped employees adapt quickly, maintaining full operational performance during the transition phase.

The result was a smooth transformation with strong engagement and minimal disruption to daily operations.

Results

• +22% increase in conversion rate

• Sales cycle shortened by 12 days

• 95% reduction in document-related errors

• 28% improvement in demand forecasting accuracy

• $350,000 cost savings in the first year

• Full sales and marketing transparency across the organization

Conclusion

UrbanEdge Developments’ digital transformation became a benchmark project for the real estate sector — proving that a well-designed CRM ecosystem, AI analytics, and process automation can fundamentally reshape business performance.

With Polygant’s expertise, UrbanEdge gained a scalable, intelligent, and transparent sales infrastructure, turning technology into measurable business growth.

Polygant doesn’t just implement digital tools — we create intelligent ecosystems that drive real business results.